Home Improvement Seo
Home improvement SEO is an integral component of marketing your home remodeling business online and will help attract new customers while simultaneously increasing sales.
SEO strategies take time to work their magic, but the effort will pay off in the end. Here are some key home improvement SEO tips you can use to increase online visibility.
Keyword research
Home improvement SEO (search engine optimization) can be an integral component of home improvement business marketing, helping reach customers searching for related services. This can lead to increased traffic and revenue as well as improving search engine rankings.
Keyword research is a vital element of SEO for home improvement companies, helping them determine which keywords to target in their SEO strategy in order to increase traffic to their site. It also assists them in formulating an effective plan that will bring new visitors.
There are various tools for conducting keyword research, and it is crucial that the appropriate one be chosen for your business. Google Ads’ keyword research tool provides marketers with assistance in discovering relevant words and phrases for use in their campaigns.
AlsoAsked is another useful resource, offering users insight into what people are asking about specific keywords or topics. This allows you to uncover questions related to your industry-related keywords as well as get an understanding of how your competitors respond to such content.
Once you have an idea of the keywords that you wish to rank for, the next step in optimizing your website should be optimizing it accordingly. This may involve revising your homepage, adding new pages and revamping existing ones – and ultimately strengthening content quality and improving SEO results.
One of the best ways to boost SEO is through producing engaging, high-quality content – such as blog posts, videos and how-to guides.
Increase the ranking of your website by encouraging customers to leave positive reviews and ratings on it, which will improve search engine optimization and help establish trust with potential customers.
Are You Wanting to Increase the Online Presence and Customer Base of Your Home Improvement Company? Consider Hiring an Experienced SEO Agency such as Digital Shift’s Services! Digital Shift provides affordable home improvement SEO solutions designed to attract more clients and generate sales for your business. To learn more about how Digital Shift can assist with growing your company, get in touch today and we will gladly discuss how we can assist! We offer complimentary strategy sessions, so don’t wait – reach out now and contact us.
On-page optimization
On-page SEO refers to optimizing your website in order to rank higher in search engine results pages (SERPs). The goal is to draw people in so they can learn more about your services, contact you for services they may require and eventually book one with you.
As the foundation of on-page optimization, keyword research should be the starting point. It allows you to learn which terms your customers are searching for related to home improvement services; then use that knowledge to target those terms within your website content such as title tag, meta description and page text.
Writing pages that speak directly to what your target audience wants can increase the odds that visitors click through to your website. For instance, if you offer kitchen remodeling services, write pages that answer common questions or address frequent concerns from potential clients.
Once you have identified the appropriate keywords, it is imperative that they are implemented across every page of your website in a strategic way – by including them in title tags, meta descriptions and page copy for every page.
Use keywords throughout each page on your website, particularly in headlines and internal links that direct users elsewhere on your site. This will enable Google to better comprehend and rank each page for relevant searches.
Finally, make sure that all of your pages load quickly and error-free to give users an easy experience navigating your content quickly and gaining trust in you and leading them to visit your site.
An information gap on your site should never become an issue for home improvement businesses; since 92.6 % of users who search online for contractors and home improvement services end up visiting these locations the same day they do their search online.
Hire an experienced company like Digital Shift to optimize your site for key home improvement keywords by developing a tailored, results-oriented SEO strategy tailored to you. Our on-page and off-page techniques will increase rankings so your phone rings with new customers!
Off-page optimization
No matter the industry you work in, optimizing your website for search engines should always be top of mind. That means ensuring the content on your site is well-written, relevant, and simple for search engines to digest.
However, you can use off-page SEO techniques to increase online visibility and drive more visitors to your website. These include social media marketing, influencer marketing, links and mentions – among many others.
An effective off-page SEO strategy must focus on increasing awareness for your website and increasing credibility, while earning links and ratings from trusted sources – this will result in higher search engine results pages rankings for your site.
Backlinks are an essential element of off-page SEO, and understanding their creation effectively is paramount to its success. There are three primary types of links with each having its own specific value proposition.
Organic links come from people who discover your content and find it useful, such as people following your brand or through search queries. An SEO tactic, natural links are an invaluable asset – however it must be built strategically without employing black-hat techniques to avoid penalisation from search engines.
Built links are an off-page SEO tactic created through outreach by your team. They’re an invaluable asset that can be earned via outreach efforts such as press releases and other methods.
Create social media content relevant to the niche you’re in – be it blog posts, videos, or anything else that draws users in – as a means of increasing exposure for your website. This may include blog posts, videos or any other form of media relevant to that topic.
Content that’s worth sharing relies on providing real value, offering something users cannot get anywhere else. Without creating meaningful and entertaining pieces that capture users’ attention, success in getting exposure may prove challenging.
Other than creating social media content, other ways to improve off-page SEO include joining hub pages with high PageRank and trust – these platforms provide great platforms to share information about your products or services while building new backlinks from members. Additional off-page SEO techniques may include replying to reviews or organizing events relevant to your business.
Link building
Links are among the most critical ranking factors for search engines; without them, your website would never rank highly on search engine results pages (SERPs).
Link building refers to the practice of gathering backlinks from other websites pointing back to yours – one of the most sought-after and effective strategies for increasing SEO rankings. It can be accomplished manually or using tools.
When selecting websites from which to build links, aim for those with the highest authority scores. This is because such sites will typically boast an elevated Domain Authority (DA) score as well as being established in their industry.
Make sure that when linking from your site to others, relevant anchor text is used as this will signal to Google what the page is about and demonstrate its quality resource status for its target audience.
Writing guest posts on high-quality websites is another effective strategy to build links, known as link outreach, which can prove incredibly effective home improvement seo strategies.
Not only should you create content, but posting on relevant forums and blogs in your niche is also key for increasing home improvement SEO as it will provide your company with greater exposure and possibly lead to new customers.
As part of your SEO strategy, creating links from other business owners in your industry is always wise, as this can help build up your reputation and credibility as a top contractor – ultimately increasing SERP rankings and driving more visitors to your website.
As a professional contractor, it’s also wise to participate in industry events and associations. By attending such gatherings, it will allow you to network with other contractors while expanding your business.
Furthermore, you can work with online PR companies to gain links from high-quality sites. These PR firms can assist in building links by providing engaging information about your brand, products, and services in an engaging way.
Link building can be an effective strategy to boost home improvement SEO, but any black hat techniques should be avoided as these tactics are generally seen as unethical and can even incur penalties from search engines.