Foundation Links Seo
Foundation links form the cornerstone of any brand’s linking strategy, as these type of links come from established sources that don’t change and deliver both street credibility and search engine authority.
While guest posts are among the most commonly utilized links, there are numerous others you can use as part of your foundation links strategy such as niche edits, directories, and blog comments.
Guest Posts
Guest blogging is an effective way to establish authority and promote your business, leading to increased traffic and sales for your company. When done right, guest posting can bring credibility and sales opportunities for any organization.
One of the best ways to locate blogs to guest post on is using Google. Enter your target keyword phrase into the search bar, and get a list of relevant blogs.
Once you have your list, conduct keyword research to hone in on results and narrow them. Buzzsumo provides an excellent search and reputation management solution, so that you can see who has written about your target keywords recently and their social media engagement levels.
Reach out to these webmasters and publishers with a pitch email that communicates a great idea to see if they accept your guest post. Typically, high authority sites will welcome it with open arms and provide links back to your site as reciprocation for featuring your content.
If you want your guest posts to be successful, focus on providing high-quality content. Furthermore, take time to write an engaging bio that includes links back to your website; this will allow for effective marketing efforts.
As well as increasing your rankings on search engine result pages (SERPSs), SEO content marketing will help increase conversion rates by encouraging readers to sign up for email newsletters or success themes, increasing conversion rates in turn.
Use an opt-in landing page like OptinMonster to easily collect email addresses from readers and potential customers and send out newsletters or blog posts via the opt-in landing page.
To get the most from guest posts, it’s essential that they are relevant to your niche and offer value to readers. Furthermore, make sure the website you are writing for has a dedicated readership with an impressive click-through rate.
Guest posting can help your company boost its search engine rankings while simultaneously giving your target audience an idea of your expertise in the industry. Furthermore, guest blogging allows your brand to build trust with potential customers as it exposes it in front of them – the ultimate goal being increased conversions into paying customers!
Niche Edits
Niche edits are an effective link-building strategy that involves linking back to existing content on a website. Although niche edits can help increase SEO rankings, they should only be employed when supported by an established link-building plan.
Under this approach to link building, you identify relevant web pages within your niche and approach their owners with an offer or payment to add a link back to your site within their content. This could involve offering link exchange or simply paying to place it.
Approach websites with high domain authority or older and highly valuable websites and ask if they would like to link back to yours – this is a great way of getting quality backlinks that will boost SEO rankings and bring traffic directly to your site.
Another way of building links through this method is to offer content that solves an issue for other websites, for instance if one of their pages suffers from slow load times or broken links – you could offer your assistance and link back to yourself!
As part of your pitch for these links, it’s crucial that you remain professional and polite. Give clear reasons as to why a link from that website would benefit their audience and include information or media in your message so as to demonstrate this benefit for their readers.
These links are white hat, meaning that they’re safe and don’t violate Google’s guidelines, yet can become dangerous if not approached correctly and used with care in choosing anchor text.
Press Mentions are one of the easiest and fastest ways to increase backlinks for new or small websites, particularly effective ones that need backlinks quickly and efficiently. Simply contact website owners and request they add your link as part of their content – an effective and simple strategy for quickly building quality backlinks to your site from authoritative websites.
Directories
Directory links provide an excellent foundation for your link profile, while simultaneously building authority and trust among consumers. Furthermore, directories are an effective way of increasing local SEO rankings and driving referral traffic directly to your site.
Finding relevant directories indexed by search engines like Google can be key in building up quality links that improve SEO long term. Doing this will also increase sales.
Though there are many different kinds of directories, one of the most prevalent and cost-effective ways of building high-quality backlinks without investing time or money is through general web directories that accept backlink submissions from any website. Such directories provide an effective solution for quickly building high-quality backlinks without much fuss.
Business listing or local directories are an excellent way to build backlinks to your website, often free to join and sending highly targeted signals back. When it comes to niche/industry specific directories, these listings will send specific signals back directly back to you!
Submitting to directories will put your business or website in front of potential customers and generate plenty of referral traffic, but make sure to regularly check these directories to make sure that your listings remain up to date and accurate.
Should your information ever need updating on any of these directories, be sure to do it promptly and effectively so as to prevent Google from flagging and removing your business from search results.
Submitting to as many directories as possible and visiting them regularly to ensure they remain up-to-date will help avoid Google penalizing your site for having outdated or inconsistent data.
Quality directory links can still help to boost your rankings, but they shouldn’t be the focus of your link building strategy. Instead, they should form part of an ongoing plan designed to drive referral traffic to your website while yield indirect links from satisfied/interested customers and blogs.
Blog Comments
Blog comments are an effective way to boost the visibility of your blog, while helping it rank higher in search engines.
Commenting on blogs helps build relationships between the blog owner and other readers, and encourages dialogue within communities of readers. Furthermore, leaving comments can also provide organic traffic if people find the content engaging.
Additionally, blogging and website ownership is an ideal way to form relationships with those sharing similar interests or products, helping build your network of contacts and facilitate sales growth.
Bear in mind that Google does not tolerate spam comments; therefore it is wise to moderate them through a WordPress plugin like Akismet.
Beginning blog commenting is best done by selecting an issue of interest to you and writing an intelligent response – ideally linking back to your site if necessary.
Utilizing keywords in your comments can also help increase search engine rankings. The more related words there are, the higher is your chances of being picked up by Google and ranked for long-tail searches.
Link back to your own website when writing an article yourself; this will show that you are reliable source.
Avoid linking in your comments to something you disagree with or that does not support the topic at hand, unless you are an authority on that field. Doing this won’t result in any SEO rewards and could actually damage your ranking instead.
Consider also that Google is aware of black hat SEO tactics, and can penalize websites using spammy blog comments as part of their ranking boost strategy. Therefore, guest posts or niche edits might be better ways of increasing rankings than blog comments alone.