3 Month Seo Plan
For long-term success, SEO’s first three months are critical in building authority with search engines and creating long-term success for any website.
Goals and key metrics should be set out for the next three months in order to monitor progress and assess your strategy’s success.
On-Page Optimization
On-page SEO refers to optimizing specific elements within a website so it ranks higher in search engines and gets more visitors. This could include improving its content, URLs and HTML tags in order to rank higher and drive more traffic to it.
On-page SEO’s primary aim is to make it as easy for search engines to read, index, and rank your pages effectively – ultimately increasing traffic to your business and helping it to prosper online.
Assist yourself in the implementation of on-page SEO by taking advantage of tools available such as the RankMath SEO plugin for WordPress sites and SEO Plug-In for Shopify websites – these will do most of your on-page SEO work automatically!
Google Search Console allows you to monitor which keywords are driving visitors to your website. Once set up, this free resource enables you to identify which phrases bring in the highest volume of visits while providing insight into any necessary improvements for your site.
Content creation is key to on-page SEO and should include blog posts, articles, videos or audio recordings that convey what your website and business are about.
Step one of achieving this is conducting keyword research and selecting terms relevant to your business. Next step? Craft page content which incorporates those keywords naturally.
On-page content should also be designed for maximum user experience and include relevant images, graphics and media that resonate with readers as well as search engine bots. These factors all play an integral part of user satisfaction and search engine bot optimization.
Enhance the title tags to be as keyword-rich as possible and sprinkle keywords throughout other aspects of the page, so Google can recognize which pages best meet each query, while meeting audience intent with content that resonates.
Finally, it is recommended that you write at least one blog post per week (or more if available), in order to build links and increase rankings of your site. Doing this can also help with building backlinks to increase site authority and rankings over time.
Off-Page Optimization
Off-page SEO refers to marketing activities outside your website that could have an effect on search engine rankings, such as link building, social media marketing and content promotion.
Off-Page SEO should be part of any three month seo plan as an effective means of increasing search engine rankings for your website, building brand awareness, and increasing authority.
Off-page SEO often gets confused with link building; however, its definition includes much broader strategies and techniques, from content marketing to social media promotion and more.
Create content that can be shared on social media to build links, such as infographics or blog posts that your target audience will enjoy reading. This may include infographics or blog posts with images.
Sharing content on social media can help you generate links by driving traffic to your website and establishing yourself as an authority in your field. Sharing can also raise brand visibility, making it more likely that customers trust and purchase from your brand.
Off-Page SEO also benefits your site by improving its rank on Google’s search results pages, especially for brand searches.
Gaining recognition of your brand through other websites is an excellent off-page SEO strategy that can make an immediate impactful difference on search engine rankings. Monitoring tools such as Mention or BuzzSumo allow you to keep an eye on mentions of your business online.
Reaching out to third-party blogs and asking them to link back to your site can be another effective strategy for off-page SEO, providing quick exposure and potentially higher search engine results pages rankings.
Digital press releases can also help increase website traffic by garnering links. Furthermore, sharing the press release’s links on your social media channels increases brand recognition and authority.
An off-page SEO strategy involves expanding your presence on local business directories such as Google My Business. 80% of local customers utilize such directories when searching for nearby services and businesses.
Link Building
If you want your keywords to rank on the first page of Google, quality backlinks are essential. Reaching out to other websites and convincing them to link back is an effective strategy to reach this goal.
There are various approaches you can take when building links for your business, and you should pick the one that is most effective for your specific circumstances. A link outreach tool or individual website owners might work best, while keywords should help target relevant people and websites that might make a good fit.
Finding relevant links may be easier if your niche or industry are already well-represented on websites with higher authority compared to general websites, due to more traffic and greater likelihood of being trusted sources for information.
Another way of building links is contacting experts in your field and asking them to link back to your content. This approach can help promote it while building brand recognition; so give it a try today.
Referral traffic can also be generated this way. Referral visitors are users who come directly from other websites instead of searching Google for it; this source of referral traffic can increase conversions or sales exponentially.
Other than building links, creating shareable content such as infographics, videos and product images is of equal importance.
Once your content is ready to share with its intended target audience, the next step should be defining that target group and creating content specifically tailored to meet their needs and convince them of purchasing products or services from you.
As you create content, you may begin identifying other websites with similar goals and interests that could potentially partner with you and link back to your content if they can offer something in return.
Once you have compiled your list, begin building relationships with these websites to secure more links in the future and convince them to link back. It can also serve as a great way to establish credibility and develop trust with customers.
Social Media Marketing
Social media marketing should be part of every SEO plan for maximum effectiveness. By harnessing its power as part of an overall campaign, using social media as part of an SEO plan can help gain momentum on Google while simultaneously driving visitors back to your site where you can convert these visitors into customers.
Social media marketing can do more than improve SEO and drive traffic; it can also help build community among your target audience through content posting, following tools, and paid ads on various social media channels.
Before beginning social media marketing, it’s essential that you set out your goals. These should align with the overall objectives of your business, such as raising awareness, building authority, generating leads or sales.
Once your social media marketing goals are clear, the next step should be developing a content mix to reach your audience and stir them up about your company. A good mix should combine posts that seek to sell products with posts meant simply to attract and expand upon it.
As with any marketing strategy, testing is key to discovering which content resonates with your brand. Create several posts across various social networks and track their results over time.
Your social network provides native analytics to give an indication of who’s seeing your posts, but using tools that track data across networks allows for an even deeper analysis and the opportunity to make adjustments if needed.
As part of social media marketing, the next step should be creating an individual character who represents your brand in such a way as to resonate with its target audience. Doing this will allow you to speak directly to them and forge deeper relationships.
Attracting target audience members requires creating a detailed persona questionnaire that covers interests, fears, needs and behaviors of your target market. The more detailed your persona is, the more useful it will be in guiding social media marketing strategy.